Bonjour mes amis
This week we make a return to our “5 minutes with...” series with the focus on Cara Marie, the creative genius behind Invitation Station.
On the off chance that you have not heard of Invitation Station, let me tell you it is well worth investigating for not only those of you getting married but for anyone with an upcoming special event! Keeping in mind that your invitation (or save the date card) is the first treat your guests will receive you want to make sure that it not only subtly hints at the style of your wedding or event but also reflects your personal style. To achieve this, an excellent stationer is a must and that’s why Cara Marie forged such a name for herself in the world of stationery…
…here’s what Cara Marie had to say during our 5 minutes…
In your opinion, what sets you apart from other stationers?
Invitation Station is a boutique studio and not a shopfront. Being in a studio allows us to take extra time with each customer, to really get to know a couple without any interruptions. We design per couple, every time, ensuring a unique outcome for every invitation suite. As we design and manufacture our own bases and paper stocks, we know that what leaves our studio is our design from start to finish. Quality is of the utmost importance to us, and this is reflected in all our invitations.
This week we make a return to our “5 minutes with...” series with the focus on Cara Marie, the creative genius behind Invitation Station.
On the off chance that you have not heard of Invitation Station, let me tell you it is well worth investigating for not only those of you getting married but for anyone with an upcoming special event! Keeping in mind that your invitation (or save the date card) is the first treat your guests will receive you want to make sure that it not only subtly hints at the style of your wedding or event but also reflects your personal style. To achieve this, an excellent stationer is a must and that’s why Cara Marie forged such a name for herself in the world of stationery…
…here’s what Cara Marie had to say during our 5 minutes…
In your opinion, what sets you apart from other stationers?
Invitation Station is a boutique studio and not a shopfront. Being in a studio allows us to take extra time with each customer, to really get to know a couple without any interruptions. We design per couple, every time, ensuring a unique outcome for every invitation suite. As we design and manufacture our own bases and paper stocks, we know that what leaves our studio is our design from start to finish. Quality is of the utmost importance to us, and this is reflected in all our invitations.
How long have you been creating stationery for weddings?Invitation Station (Cara Marie) has been creating stationery for the last 10 years. Before this is a background of desktop publishing and marketing for various businesses.
Have you noticed any trends in wedding stationery?
As far as trends go, we don’t see people generally wanting the same stationery. Invitation tastes are always different. However, colour schemes do seem to be played out throughout the year. At the moment classic black and white is a definite favourite amongst couples. It is also great to see people don’t feel they need to spell out their whole bridal party colours in an invitation, but instead are giving little hints within the classics. Nude and ivory is also another popular combination for 2010, and we are seeing a welcome steer towards nice and deep charcoal’s instead of metallic silvers.
As far as trends go, we don’t see people generally wanting the same stationery. Invitation tastes are always different. However, colour schemes do seem to be played out throughout the year. At the moment classic black and white is a definite favourite amongst couples. It is also great to see people don’t feel they need to spell out their whole bridal party colours in an invitation, but instead are giving little hints within the classics. Nude and ivory is also another popular combination for 2010, and we are seeing a welcome steer towards nice and deep charcoal’s instead of metallic silvers.
How do you ensure that the wedding stationery reflects the couple’s style?
Dedicating ourselves to each couple we meet and really getting to know their likes and dislikes is the easiest way to make sure we are meeting the couple’s expectation of ensuring their stationery reflects their style. We start from scratch, discussing colour, base types that best suit the wording involved, what the couple like as far as adorning their invitation. We offer a wide variety of colours, ribbons, embellishments and print styles. If we don’t have it, we will definitely go in search of that particular item that will make sure each customer is as happy as the ones before them. We want our brides and grooms’ guests to be talking about their wedding from the moment they open their invitations.
Dedicating ourselves to each couple we meet and really getting to know their likes and dislikes is the easiest way to make sure we are meeting the couple’s expectation of ensuring their stationery reflects their style. We start from scratch, discussing colour, base types that best suit the wording involved, what the couple like as far as adorning their invitation. We offer a wide variety of colours, ribbons, embellishments and print styles. If we don’t have it, we will definitely go in search of that particular item that will make sure each customer is as happy as the ones before them. We want our brides and grooms’ guests to be talking about their wedding from the moment they open their invitations.
What has been your favourite creation to date & why?Favourite creation to date…I can’t actually answer this question by narrowing it down to any single invitation. We aim to be excited by every invitation that leaves our studio. If it hasn’t thrilled us and been a joy to work on then how is it going to impress anyone else? I can honestly say that I get quite excited for every invitation suite we work on, and of course the couples we work with add to that excitement too. I really like pushing the boundaries, and if I have to admit it, I am a fan of patterned stocks and unique textures, with the former not being something used in stationery all the time, it does give me an extra buzz to create patterned stocks.
If you would like to learn more about Cara Marie & Invitation Station please visit her website at: http://www.invitationstation.net.
Victoria x
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